Apple Increasing App Store Prices In UK By 25% Following Brexit Vote

apple app store

Apple is ramping up its App Store prices in the UK by almost 25% following last year’s Brexit vote.

Announced today in an email to app developers, Apple said it would be increasing the price of apps in the iOS and Mac stores by around 25%.

This is because of the UK’s decision to leave the EU, which has resulted in an 18.5% drop in the value of the pound against the US dollar.

The new prices outlined by Apple reveal that the cheapest apps will cost £0.99 once the new prices are introduced – up from £0.79.

Other prices are expected to jump from £1.49 to £1.99 and £7.99 to £9.99.

Because of the exchange rate, combined with UK VAT, the new prices will be on par with the US store – where the cheapest apps cost $0.99.

Apple said: “Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes and the cost of doing business.

“These factors vary from region to region and over time.”

Apple is also expected to be upping prices in other stores, including the iTunes Store and the iBooks Store.

It should be noted that other countries will also be facing price changes – India and Turkey are expected to see price fluctuations due to alterations in service taxes and the devaluation of the Turkish Lira.

Apple is expected to introduce the new prices over the next seven days.

Emma Woodley

Emma is a reporter at Global Dating Insights. Originally from Surrey, she has studied Communication and Media at Bournemouth University and The University of Central Florida. She enjoys socialising with friends, exploring new places and can often be found with her nose in a book.

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