Apple Revamps Privacy Options Following Facebook Scandal

Apple has announced that it is revamping its privacy controls for its devices and cloud services to comply with new European rules, following the Facebook privacy backlash.

The company has announced that it is looking to update its web page for managing its Apple IDs to be able to let its users download a copy of all of their data which has been stored.

It will also allow customers edit their personal information, temporarily deactivate their account or delete it.

The new privacy control is set to be implemented before the European Union’s General Data Protection Regulation, which will become effective 25th May.

Recently, Apple also updated its operating systems for the iPhones, iPads, Macs and Apple TV’s to have a new screen which details the company’s privacy settings and how data is being used on individual applications.

Apple as a company regularly promotes the privacy of its devices. It notes that internet companies rely on detailed user data for their advertising benefits, unlike Apple who makes money by selling products.

Apple’s Chief Executive Tim Cook commented: “This certain situation is so dire and has become so large that probably some well-crafted regulation is necessary.  The ability of anyone to know what you’ve been browsing about for years, who your contacts are, who their contacts are, things you like and dislike and every intimate detail of your life — from my own point of view, it shouldn’t exist.”

Apple’s new privacy options will be released in Europe early next month, and will become available in other countries later.

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