Bumble and Serena Ventures invest in AI Business ‘Alice’

The dating app Bumble, together with tennis star Serena Williams, has announced an investment in the AI-driven business platform ‘Alice’.

Alice helps businesses to launch and grow by tracking statistics relating to entrepreneurial success. The firm has headquarters in both Houston and San Francisco.

Other investors include SVB Financial Group, Jean Case, Phyllis Newhouse, Shatter Fund, and Signia Venture Partners.

“Alice could not be a better fit for Bumble as we expand on our mission to create empowering connections in people’s work lives as well as their personal relationships,” said Bumble CEO Whitney Wolfe Herd. 

“At the end of the day, we work to give women the tools they need to make the first move, and investing in Alice’s platform – geared towards uplifting women and other underrepresented small business owners – is a great way for us to continue to get more involved in our local communities and ultimately help create positive change in the broader business community.”

Bumble started VC activity in 2018 with the launch of ‘Bumble Fund’. It has since used the platform to back several female-fronted businesses, including Nude Barre and Virtue Health in 2019.

This week, the MagicLab brand has also revealed the fruits of a new collaboration with Emmy-Winning actress Tiffany Haddish and Montrezl Harrell of the L.A. Clippers. 

The pair give feedback on user dates as they happen via a livestream, broadcast across ESPN and Bumble’s social media channels. 

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