Bumble Partners With TikTok to Support the Return to Dating

Bumble is partnering with TikTok to inspire people to showcase their true, authentic personalities in an effort to make more quality matches when dating.

The partnership launches with the campaign ‘Date With Better Answers’, which features TikTok creators from across the UK, France and Germany.

Focusing on popular interests, the TikTok creators featured in the UK campaign help a pair of daters with inspiration, from cooking to freestyle football.

Nicola Walkland, Bumble’s vice-president, EMEA marketing, told Campaign: “Bumble observed its community talking naturally to TikTok, sharing virtual dating experiences and giving advice and this partnership is an extension of that as we return to IRL dating.

“We want people on Bumble to be their authentic and true selves when dating and [want to] create a safe space for them to do so. TikTok’s values are aligned with this, focusing on inclusivity, equality, authenticity and creating a safe place to be yourself while inspiring joy through creativity.

“We want to leverage these shared values and tap into the creativity of TikTok’s creators to empower people to date how they want to.”

Bumble partnered with Snapchat earlier this year to incorporate ‘Lenses’ into the in-app video calls, giving them an extra layer of fun and creatvity.

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