It has recently been announced that Bumble is joining into a partnership with Saks Fifth Avenue to try and empower women.
They will launch the Saks x Bumble Hive at the Fifth Avenue flagship from 17th – 31st May.
The two companies will host various networking events including entrepreneur panel series with styling services, exclusive products and notable hosts.
The Saks x Bumble Hive is hoping to reinforce the companies’ positive female empowering energy within the digital world and real life.
To represent the partnership, Bumble founder and CEO Whitney Wolfe Herd and Bumble Bizz and BFF’s Head of Creative Sara and Erin Foster are all currently featured on the front cover of Sak’s Spring 2018 fashion book.
Emily Essner, Sak’s Senior Vice President of Marketing & Digital, said: “Within the last four years, Bumble built a digital ecosystem centered around its female empowerment credo, which aims to disrupt and alter the serious issues of sexism in three facets of life: dating, business and friendship. And our upcoming Saks x Bumble Hive pop-up further propels this goal of female empowerment by creating a space in which people can connect and motivate in real life.”
Wolfe Herd also added: “Saks helps to empower women through how they look and feel — and Bumble wants to give all women a platform to connect with other empowered women, whether that’s in dating, friendship or business.”
Bumble’s Hive was first hosted in New York, and then London last year. Los Angeles currently has a Bumble Hive pop-up which started 1st February and is running until 25th March.
Read more here.