Michelle Battersby, Bumble’s APAC Associate Marketing Director, has been talking to Vogue Australia about how the app is growing in the region and what it’s like being a female leader in the technology sector.
She will be appearing at the Vogue Codes event at the end of this month, alongside other influential women from the digital space who are working to empower female innovation.
When Whitney Wolfe Herd was looking to expand Bumble into the APAC market she chose Battersby as the company’s first Australian employee. The pair agreed on the brand’s mission to enrich the romantic, social and professional lives of women all around the world.
Battersby spends most of her time travelling between the Sydney and Melbourne offices to oversee nationwide marketing campaigns. However, she has spent more time during the past couple of months in Asia as the social app prepared to officially launch in the Philippines and Bali.
One of her favourite features on the Bumble app at the moment is the Snooze function because it lets users take time off of the app to look after themselves and their mental health.
Networking has always been an important part of working life and Bumble Bizz aims to make it easier to connect with professionals across a wide range of industries. Battersby’s main pieces of advice for people who struggle to network is to trust their instincts and never be afraid to put themselves forwards.
The interview concluded with a question about what it means to be a modern woman in a position of leadership.
Battersby responded: “For me, being in a position of leadership means that I have a responsibility to inspire positive change. I want to be part of a world where women are confident to share innovative ideas, celebrate their successes and put their hands up for new opportunities.”
Read the full interview here.