In the run up to Valentine’s Day, eHarmony.co.uk is tracking the amount of love shared amongst the UK public.
The site has created a real-time digital visualisation of love, which uses Twitter’s Streaming APIs to calculate just how much love is being shared on Twitter across the nation.
Using the API node.js, eHarmony is analysing the UK public’s tweets, counting how many contain the word “love” or use the heart emoji.
And every time one of these is used by a UK Twitter user, a graphic animated heart on UKHeartBeat.co.uk reacts in real-time.
Not only can this analysis track the UK heartbeat, it can also use live tweets to reveal the most “loved up” cities each hour.
The site’s Managing Director, Romain Bertrand said: “As experts in love and relationships, we wanted to understand how this four letter word is depicted in the digital world.
“Using Twitter’s Streaming APIs, we can now track and analyse what and who we ‘love’ as a nation — all in real time.
“Using this data, we can also pinpoint the most amorous areas of the UK — particularly interesting as we approach Valentine’s Day which is typically thought of as the most romantic day of the year.”
In addition, the live visualisation tracks the top ten words being tweeted alongside “love”, and calculates the UK’s most loved up minute of the day.
The visualisation is set to run throughout February “and beyond” in order to celebrate the online dating industry’s busiest day of the year.
Check out the feature here.