An extensive new study looks into the burgeoning online dating market in India, and the possibilities of the online matrimonial matchmaking space.
The study, entitled “Investment Opportunities in the Indian Online Matrimonial Matchmaking Market” is a new paper from market research firm Frost & Sullivan.
The report aims to assess the state of the matrimonial matchmaking market in India, as well as understanding the involvement and role of the different stakeholders.
It points to a surge in investor interest in the space, thanks to factors such as India’s massive young “marriageable” population, the decisions of those with greater spending power, and a new type of matchmaking service focusing more on personality.
The 54-page study also looks at the challenges, milestones, potential investment avenues and strategies for brands, told through a variety of case studies.
Included in the report is mention of dating services like Tinder, Aisle, Krush, SpouseUp, TrulyMadly and Woo.
As Frost & Sullivan note: “Ancient cultures have accorded a lot of importance to relationships, and marriage is among the foremost of these relationships.
“In India, marriage is a huge industry in itself. A key aspect to this is the process of selecting one’s life partner, which often involves the influence of the individuals concerned, their parents, and well- meaning elders in the family.
“With the onset of the Internet, much of the traditional brokering is being conducted online.”
For more information on “Investment Opportunities in the Indian Online Matrimonial Matchmaking Market”, which costs $6,950 for an electronic version, click here.