There are suggestions that Google could be looking to create more streamlined mobile search results by removing site URLs.
The change was noticed by The Next Web, and found Google only featuring a page’s title, a thumbnail image and a short blurb in mobile search results.
It has not yet been confirmed whether this is simply a test, or something Google is gradually rolling out.
Another change spotted was that Google is making AMP URLs more prominent in mobile search results.
This was spotted by cognitiveSEO on Twitter, who posted a screenshot and a tweet saying: “Seems Google is pushing AMP even more by making its AMP urls way more prominent in the SERPs – higher CTR on mobile for those results.”
Seems Google is pushing AMP even more by making its AMP urls way more prominent in the SERPs – higher CTR on mobile for those results. pic.twitter.com/3I7DY57oly
— cognitiveSEO (@cognitiveSEO) July 16, 2017
It seems Google is A/B testing this particular change across mobile searches.
Earlier this month, Google announced plans to revamp how AdWords ads on mobile show sitelinks, callouts and structured snippets.
Read more here.