Google is today rolling out the new AdWords experience to all advertisers.
The first main change is that account pages load 20% faster, and Google has revamped the design to make it less cluttered and easier to navigate.
The new design also gives easier access to key insights about customers, including visualisations of the days and hours they are most engaged.
Features such as the call bid adjustments and the “Landing pages” page were also specifically built for the new AdWords.
The Landing pages section shows you which URLs in your account are mobile-friendly and which ones drive the most sales.
It also tells you which landing pages might require attention, for example because they get clicks but aren’t mobile-friendly.
To get up to speed with the new look AdWords, users can now take a guided tour.
They can also check out the Best Practices guide for recommendations and tips on how to make the most of the new experience.
Check it out here.