happn has launched its top dating trends for 2021, looking at the top trends from dating over the past twelve months, and what singles can expect from 2022.
Singles across the globe have been adapting to the ever changing dating game for years – never mind the unwelcomed pandemic edition. With online dating becoming the most popular way to date nowadays, happn, who boast a huge 3.4 million users in the UK alone, shared that a tremendous 340 million likes were exchanged on the app this year.
happn found that 8pm on Monday 27th December is the most active time of the year for singles on the dating platform, and January holds the title for the most active month of the year as singles look to start fresh and find a partner.
There were over 18 million messages sent via happn, with singles in London, Manchester and Birmingham generating the most interest. Similarly, happn’s research found that if your name is Holly or James, you’re most likely to generate interest from singles on the app.
Ipek Kucuk, Dating Expert, said: “Looking back on the last year gives singles a chance to understand how their dating life has evolved over time. For some this can be challenging, especially if their relationships haven’t been completely positive, however we cannot forget how important it is to reflect and learn. So, singles, what will you take forward into 2022, and what will you leave behind?”
Hopes were high at the start of the year with 45% of singles wanting to be in a relationship by the end of 2021. However seven in ten (70%) singles denied reaching their ‘love life expectations’ describing the year as ‘disappointing’.
Despite this, 45% of singles are still hopeful and on the hunt for a date that ‘never ends’.
Kucuk continued: “Whether you started this year single or not, what we do know is that more than 6 million of those looking for love Crushed on happn in 2021, so who knows what 2022 could bring!”
happn also launched a 2021 ‘year in review’ video, looking back on the key stats and usage levels of the platform over the past twelve months, along with what singles can expect from the year ahead. You can view the video here.