To celebrate the launch of its Buffalo Ranch sauce, KFC is partnering with Tinder on a new meal for two, and offering Tinder users tickets to see musician Jack Harlow.
Starting on October 21st, a quiz on buffalo ranch sauce will be available for Tinder users, giving them the chance to win tickets and travel to a Jack Harlow concert. This promotion also includes a ‘Tinder Tenders’ meal designed for two, according to Nation’s Restaurant News.
The meal is exclusively available on KFC’s site and app, the news site wrote. This could mean more traffic on KFC’s digital platforms, boosted by the partnership’s targeted marketing towards Tinder’s vast user base.
The partnership is supposed “to help saucy singles find the buffalo to their ranch,” according to KFC.
“This is such a fun way to spice up the modern dating experience,” said Stephanie Danzi, Tinder’s SVP of Global Marketing.
“We know our members are connecting over food – being a ‘foodie’ is one of the top Interests they add to their profiles. So we love partnering up with KFC to add more to the mix and give daters a chance at an epic first date”, she added.