Match Group’s Mobile Marketing Platform Leanplum Raises $47m Series D


Match Group’s mobile marketing platform provider Leanplum just raised a $47m late-stage round of financing.

It comes off the back of a $29m Series C last October, and brings the company’s total funding to around $96m since launching in 2012.

The Series D round was led by Norwest Venture Partners, with participation from existing investors Canaan Partners, Kleiner Perkins Caufield & Byers and Shasta Ventures.

Co-founder and CEO Momchil Kyurkchiev said: “Marketing has always been about connecting the best product or service with the right person.

“Before AI, big data and machine learning, the little shop on the corner knew their customers personally and so well that they could predict and hand-select what their audience truly valued.

“It was true one-to-one, relationship marketing that delivered value and built long-term loyalty.

“But by focusing on mobile, which provides unique insights such as time, physical location and in-the-moment relevance, Leanplum believes it can help marketers to improve their relationships with each user and provide more personalized and relevant experiences.

“Leanplum is building the next-generation marketing cloud that leverages the unique power of mobile to drive deep and meaningful customer relationships, while putting the relationship back into marketing.”

Leanplum’s marketing platform captures 16bn mobile data points every day, which are analysed to give customers “in-the-moment engagement” stats.

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