Matrimony.com has launched ‘IIMIITMatrimony.com’, an exclusive service for finding life partners who have graduated from top universities, such as the Indian Institutes of Management and the Indian Institutes of Technology.
The Indian-based marriage portal is open to those who have qualifications from the highest levels of educations, both in India and globally.
Matrimony.com said members regularly look for matches of similar educational, intellectual, and personally background so they have a common bond from the first meet.
Murugavel Janakiraman, CEO and Founder of Matrimony.com, said in a statement: “Over the past 21 years, thousands of women and men who passed out from top educational institutes, both from India and overseas, have been successfully matched by BharatMatrimony. In fact, during the last six months of the ongoing pandemic we saw a 50% increase in registrations from alumni of premier institutes.
“We have understood their needs and preferences very well and have launched IIMIITMatrimony.com to serve them better. For this segment, education definitely is a key selection criterion when it comes to finding a life partner.”
At the start of the year, Matrimony.com released another new service for healthcare professionals after noticing a 40% increase in doctors registering for its other products.
The company appointed Arjun Bhatia as its new Chief Marketing Officer not long after. He is leading an increased marketing focus which should resulted in more user registrations.
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