Users of Skout and MeetMe can now connect and chat with each other, as the integration between the two platforms begins following last year’s acquisition.
Starting today, users will be able to browse the combined user bases, view profiles and photos from both apps, as well as chatting between the two platforms.
MeetMe said it intends to complete the rollout across the mobile app over the next month.
When this rollout is finished, users of MeetMe will have access to 60% more people, whereas Skout members will have 162% more potential connections.
Speaking about the launch, MeetMe CEO Geoff Cook said: “This release is another key milestone in our plan to maximize the potential of the Skout acquisition and lay the groundwork for others to come.
“Most importantly, though, we believe it improves our users’ experience in a very real way by adding more people to chat with and meet.
“We believe this substantial increase in user density may lead to higher engagement and more sessions per day, as users will be able to find better, more relevant matches.”
The public company also said it believes this increase has “global implications”, as Skout’s audience is 80% international (outside the US), with a “sizable presence” in non-English speaking markets that MeetMe also serves.
Last October, MeetMe closed the acquisition of Skout, a company that launched in 2007, hit $23.8m revenue in 2015 and has over 3.5m MAUs.
At the time, Cook said the deal put the company on a pathway to reach $100m in revenue by 2018, having said he expected MeetMe’s number of MAUs to hit 8.5m and DAUs to increase to 2.1m.
On Valentine’s Day, GDI named Geoff Cook in the Power Book 2017 – our list of the most influential people in the online dating industry.
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