eharmony has unveiled its new online platform at the same time that company figures revealed a record growth for memberships.
In the UK, the overall business saw a year-on-year increase of 50% in subscriptions between Christmas and New Year, a development that is credited to the fresh platform and a new user compatibility test.
There has been an increase in registrations across all age groups for eharmony, especially from Gen Z and Millennials which are up 53% compared to the same period last year.
The levels of internal communications has also grown with direct messages between members increasing by 48%.
One reason for this extra activity could be down to eharmony changing its compatibility testing, in an attempt to create better matches by gaining more accurate user information.
A new 80 question compatibility questionnaire establishes members’ core values and personality traits. They are then provided with an individually tailored deep-dive into their personality, with accompanying advice about how best to explore new relationships.
eharmony’s VP International Romain Bertrand said in a statement: “eharmony is a constantly evolving brand, rooted in the science of what makes two people just work together. We explore compatibility at a deeper and more profound level than others in the field because we know it’s a key predictor for long-term relationship success.
“We are delighted to enter a new decade of finding love in such a strong position, proving that people are prepared to invest if it means meeting other quality, like-minded singles.”
The online dating platform has also introduced a new conversation starting feature called ‘Icebreakers’ which prompts members to choose between their favourite landscapes, activities and images, and compare their results.
All of the new features are accessible on app, desktop, and mobile web, with with app-specific registrations up 113% in the past few weeks.
Visit the eharmony website here.