A new and somewhat controversial gamified dating app asks users to choose who they would rather “f*ck, marry or kill”.
Launched in October, “F*ck, Marry, Kill” hopes to be a fun game for singles to play, with the added extra of matches and in-app chatting.
The app works like this: each user is offered three potential matches based on their preferences on age, gender and location.
Out of the three options, the user has to choose who they would rather sleep with, marry or disregard completely.
And if two users are chosen for the same reason, they are matched and can begin talking within the app.
Interestingly, the app also has a score system, which tells each user how others are categorising them, based on the number of times they have been chosen for sex, marriage or just passed by.
And so far, the app is said to have had a very impressive 6,500 downloads, with 90% of users going on the app every day.
Founder Rui Gouveia said: “We tell critics they only play it if they want and that all our users are there because they chose to enter the game.
“We know the concept is bold and risky, but users can opt-out at any time if they don’t want their profile to be in the mix.”