The official logo for the 2024 Paris Olympics was released yesterday and it received significant criticism on social media for looking like a dating app.
After taking more than a year to be design, the finished product features a gold medal encompassing an outline of the Olympic flame.
It also includes a subtle pair of lips at the bottom to make the whole image look like a woman’s head, which represents the national personification Marianne.
However, a lot of people online have said it bares a striking similarity to Tinder’s iconic orange flame. Some of the negative commentators said they are “swiping left” on the logo.
Chair of the International Olympic Committee Coordination Commission Pierre-Olivier Beckers-Vieujant said on the BBC: “The combination of the gold medal, the Olympic flame and Marianne brings together the values, history and French touch that will make these Olympic Games truly special.
“I believe that this innovative design will be quickly recognised around the world and be a wonderful calling card for the Olympic Games Paris 2024.”
2024 will be the first time in history that the same logo will be used for both the Olympics and Paralympics.
At the end of September, Tinder asked hookup app Wild to remove the flame from its logo and even threatened a copyright strike if it failed to comply.
Tinder regularly sees a major spike in activity around the locations that host major sporting events, such as the 2018 World Cup, 2018 Winter Olympics and the 2016 Summer Olympics.
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