Seeking Arrangement Issues Trademark Infringement Lawsuit Against Successful Match

The owners of Seeking Arrangement, one of the industry’s most popular sugar dating platforms, have filed a lawsuit against Successful Match, claiming a series of trademark infringements.

Reflex Media brought the case before federal court in California on Friday. It alleges that Successful Match knowingly used various trademarked phrases to promote its portfolio of rival dating and sugar daddy websites.

The official case is unfair competition, false designation of origin and vicious trademark infringement.

Some of the expressions in question include “mutually beneficial relationships”, “seeking millionaire” and “relationship on your terms”.

Several platforms, including Seeking Millionaire, WhatsYourPrice and OpenMinded, are also operated by Reflex Media, while Successful Match is responsible for competitors MillioniareMatch and SugarDaddyMeet.

According to Law360, Seeking Arrangement representatives said in the lawsuit: “The infringing marks adopted and used by defendants are identical, and in some cases, nearly identical to [the Seeking Arrangement] trademarks.

“Defendants are engaged in an illegal scheme designed to confuse consumers through false advertisements and deceptive trade practices using [Reflex Media’s] protected trademarks on its websites [and] social media accounts.”

The company is looking for compensation in the form of injunctive relief as well as unspecified damages, court costs and attorney fees.

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