It has recently been announced that Tinder has joined a partnership with renowned author, political commentator and progressive activist, Sally Kohn, for the release of her new book, “The Opposite of Hate.”
There are pre-launch celebrations including two karaoke events in Los Angeles and New York, with party co-chairs including Shonda Rhimes and Katy Perry.
Sally Kohn said: “In my fight to champion acceptance, equality and inclusivity, it was imperative for me to partner with a brand whose mission is to bring people with diverse backgrounds together, and Tinder was the obvious choice. With their massive and diverse user base, Tinder has facilitated more new connections among people from all walks of life than any other platform in the world.”
Rosette Pambakian, Tinder’s Head of Brand said: “As one of the world’s leading social platforms, our global user base is representative of many backgrounds and lifestyles. Tinder’s mission is to be radically inclusive and advocate for acceptance, which perfectly aligns with Sally’s unwavering dedication to perpetuate love and end hate. We are proud to stand with her in spreading this message and promoting her new book.”
In The Opposite of Hate, Kohn draws on the work of leading researchers and scientists to investigate the evolutionary and cultural roots of hate, while highlighting how people can end hate one step at a time.
Tinder is also working to eliminate hate – the platform has recently launched more genders and is also petitioning Unicode to create interracial couple emojis. Tinder says it is trying to ensure that all of its users are represented equally.
The karaoke parties will take place this month – one was held last Friday (6th April) in New York at The Guggenheim Museum and the other is being held on Saturday 28th April in Los Angeles at GIPHY Studios.
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