Last month, White Label Dating saw a 10% increase in paying subscribers compared to the previous month.
This also included a 10% month-on-month growth in daily registrations and a 33% increase in casual conversions compared to July 2016.
White Label Dating said this positivity was the result of relaunching its US division in May, while also releasing a variety of new casual and mainstream niche categories, including vegetarian, vegan and facial hair niches.
Last month, the Venntro-owned dating business also signed a partnership with Catholic Online to help monetise its massive user base with a new dating site called CatholicOnline.Singles.
Catholic Online has 2.8m likes on Facebook, 102k Instagram followers and 20k followers on Twitter.
It also sees 15m impressions and 5m unique visitors every day, and has 500,000 registered email subscribers.
Speaking about WLD’s summer uptick, White Label Dating CEO Steve Pammenter said: “I’m delighted to see such fantastic results.
“Our focus over the past year has been to expand the monetisation opportunities for our partners and to find new ways to help them grow their accounts but above all it’s been to return to our roots as a Partner-led SaaS business.
“Results like this leave us confident that no other White Label providers offer a comparable level of service and support to their partners and this strong performance paves the way for further growth throughout the latter half of the year.”
Read more about the Catholic Online partnership here.