The next step in Whitney Wolfe’s vision for Bumble will launch next month.
In October, Wolfe and the Bumble team are launching networking product BumbleBizz.
The CEO & founder recently opened up about the company’s plans and hopes for the networking service in an interview with Fast Company.
The product was almost released last year, but Wolfe apparently stopped plans at the last moment, saying it wasn’t the right time to launch.
Now is the right moment, Wolfe says in the article – the digital cover story on FastCompany.com – and the product will debut in early October.
This fall, @bumble CEO @whitwolfe is launching a LinkedIn competitor alongside the feminist dating app: @bumblebizz. With it, she’s expanding her ambitions—for Bumble and for women. Read about her plans to give women greater access to love and career opportunity in our digital cover story on FastCompany.com now. [Photo: @ninebagatelles]
BumbleBizz will let users create a networking profile to “look for work, find a business partner, or hire new talent”, but as with the dating product, only women can initiate contact.
With the launch, Wolfe also said that Bumble’s dating product will be rebranded to Bumble Honey.
In the interview, it is revealed that Bumble now has over 20m users, adding 50,000 per day, and is on track to make $150m in revenue in 2018.
In terms of monetisation, apparently 10% of its active users pay for its subscription tier, and after launching SuperSwipe earlier this year, Bumble became the 29th top-grossing app on the App Store.
Next year, Bumble will launch in-app advertising, Fast Company saying it will offer things like “the chance to swipe right on pizza before offering a coupon to the pizzeria around the block.”
BumbleBizz will launch in early October, and the release will be backed by a targeted national ad campaign.
Read the Fast Company cover story here.