For singles unsure where to take their online dates, YouGov has some tips.
The organisation has used its detailed profiles to rank the favourite restaurants of users of different online dating sites.
The information comes from its YouGov Profiles, which collect and connect data on demographics, attitudes and opinions, brand usage and perception, media consumption, lifestyle, and social media and digital engagement.
Its data found that on average, Tinder users’ favourite restaurant is Denny’s, with eHarmony singles opting for Outback Steakhouse & members of Zoosk choosing Chuck E. Cheese.
Check out the full list below:
Tinder: Denny’s, Starbucks, Five Guys and Arby’s.
Match.com: IHOP, Chuck E. Cheese, Dunkin’ Donuts, Friendly’s Ice Cream.
eHarmony: Outback Steakhouse, Starbucks, Dairy Queen, and Ruby Tuesday’s.
Zoosk: Chuck E. Cheese, Red Lobster, Sonic, and Ryan’s.
The online dating data, released to promote its subscription service to YouGov Profiles, also found that eHarmony & Zoosk’s user bases generally lean more towards the Republican side of the political spectrum, compared to its competitors.
According to YouGov, Tinder’s user base are generally more liberal, as well as being “even stronger in their leanings than eHarmony or Zoosk”.
YouGov’s Profiles are comprised of more than 200,000 of the most active YouGov panelists, with the data continuously updated and weighted appropriately to represent a nationally representative sample.
The feature was first released in 2014 – the addictive profile generator initially free to use, and a fun way of using YouGov’s data to bring brands’ customers to life.
To get more insights into these dating brands, you can subscribe to YouGov profiles here.