The League Rebuilds App & Launches In Los Angeles

Elite dating app The League has just released an optimised, second version of its platform, as it launches in its third US city.

The exclusive dating app has now opened in Los Angeles, the West Coast city joining New York City and San Francisco as the company’s main markets.

CEO & founder Amanda Bradford said the reason The League hasn’t expanded into more cities recently – its previous launch coming last May – is because the team has spent the past year completely rebuilding the platform because it wasn’t scaling properly.

The League seeks to create a community of singles looking for “like-minded, ambitious professionals”, and does this by first requiring users to register with both a LinkedIn and Facebook account, then using a further internal screening algorithm that decides whether someone is allowed entry.

And the app’s Version 2.0 retains many of its old functionalities, including its user vetting process & ability to hide your profile from Facebook & LinkedIn contacts, but has also brought in a number of new features designed to bring more of a community feel to the app.

For example, users now have the option to create and join “League events” and “League groups” dedicated to particular interests, allowing singles to enter group discussions and make plans with other like-minded individuals.

Speaking about the new version, Bradford said: “With League2.0 we focused on how to build features and leverage group chat in a way that could allow our users to easily meet potential matches doing what they love to do anyway, whether it’s at the events they are going to with their friends, or engaging in interests and activities that they enjoy doing anyway.

“This takes the pressure of the whole experience and makes it much more enjoyable way to meet new people. The group chat allows our users to coordinate their own meetups as well, so they aren’t dependent on The League to host the event, or to make the connection.”

The new version has already been rolled out to users in New York & San Francisco, and is currently available to download on iOS for singles in its three markets.

And according to Bradford, the app currently has 100,000 people on a waiting list – the company planning on more launches across the US and in more countries soon.

With the new release, the founder also outlined plans to launch an additional monthly membership fee that would see paying users get access to exclusive features not available on the free version.

Find out more about Version 2.0 in the video below: