Tinder is introducing a verification feature for its famous users.
CEO Sean Rad told The Hollywood Reporter that many of their celebrity users – who include Lindsay Lohan, Ashton Kutcher and Josh Groban – don’t get many matches, as people assume their profiles are fake.
The new feature will allow celebrities to “enter Tinder in a different way”, according to Rad, as they sometimes use fake names on Facebook.
Famous users are expected to be given a verification similar to Twitter’s tick.
The hookup app, which according to IAC is closing in on 1bn matches, has had a further boost to users since the Sochi Winter Olympics, with stories of athletes using the app rife.
Rad told THR said he heard users were hanging around the Oscars venue, the Dolby Theatre, in the hope of getting matched up with a celebrity.
Tinder’s CMO Justin Mateen said their matching function lends itself to celebrity use, as it “gives them the control to filter through the noise and communicate with people they want to know.”