Bumble is introducing a new profile badge so Canadian users can show their matches if they are registered to vote in the upcoming election on 21st October.
The social app hopes that the ‘I am a voter’ badges will get young people more interested in and talking about politics.
Recent research found that 20% of Canadian singles wouldn’t date someone who doesn’t vote, despite 74% admitting that they know someone who won’t be.
The badges are also being used to raise money for Apathy is Boring, a charitable organisation that supports young people to be active in contributing to the country’s democracy. Bumble will make a donation for every account that uses the new badge, up to a total of $10,000.
Meredith Gillies, the marketing manager for Bumble Canada, told Narcity: “We have the opportunity to shape Canadian policy for years to come. Civil, non-partisan conversations about politics, whether it is a longtime friend of a new connection, encourage an open mind and personal growth, and empower you to be the best version of yourself.
“We want to remind users to take pride in being a voter. And above all to maximize the number of young Canadians at the polls this election.”
Pop-up events are due to be held in Toronto and Vancouver on 5th October which will encourage open discussion about the election. Attendees will also be able to register to vote if they have not already done so.
A similar promotion was run ahead of the 2016 US election as users added stickers to their dating profile to show which candidate they were supporting.
Bumble has teamed up with online furniture retailer Made.com in Germany to offer local women-led businesses the chance to win a €20,000 grant to help them grow their brand.
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