Bumble has recently hinted that it is not planning on stopping sports sponsorship deals.
Last month, Bumble signed a deal with NBA basketball team the LA Clippers ahead of their game against the New Orleans Pelicans.
Bumble’s Head of Brand Alex Williamson had a discussion at the wrapping up of Day 1 of the CAA World Congress of Sports and said: “I definitely would not foresee the Clippers being a one-off. We’re very excited about the reception.
“People have really responded to the Clippers (deal). … Men want to be supportive of feminism. They want to be supportive of equality. But how do you educate people on that?
“The only way to do that is to go out and recruit people to join us and educate. So if we see opportunities with different sports outfits, we’ll take them.”
She added: “It was something that left a lot of people scratching their heads. … What we found was that there was a lot of brand alignment. Our team is primarily made of women, and we’re such huge fans of Gillian Zucker and everything she’s done as President of Business Ops for the Clippers.
“Looking at what they’ve done in building out an equal exec team with men and women — it made sense for us. And if we’re building out a brand that promotes equality, you can’t do that without men. You can’t be equal if you’re marketing just toward women.
“(…) What we also found out was that a lot people in the (L.A.) market didn’t know about Bumble, and so having it on the jerseys turned into an opportunity to spread the word for our brand and helps us with conversion of downloads.”
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