Bumble has finally started the opening process for Bumble Brew, its permanent New York-based restaurant and coffee house.
The female-first social app has experimented with with pop-ups across the world in the past, but has now opened a permanent location in the Nolita neighbourhood of Manhattan. It started with a breakfast service on 21st October, with lunch and dinner service to follow in November.
It is designed to give singles the perfect location to meet, taking their dates away from the Bumble platform and into real life. Bumble Brew has a sunny yellow storefront and interiors that mirror the app’s branding.
The launch was initially due to take place in July 2021, but was delayed due to construction issues. The venue reportedly opened for one day and served one customer before needing close until now.
Julia Smith, Bumble’s Head of Brand Partnerships, told Eater: “We hope that the time that people spend at the restaurant will leave them feeling as they do while on the Bumble app: Welcome, respected, and included.”
Beginning next year, Bumble Brew also plans to host a number of social events at the 3,500-square-foot space, which has 80 seats indoors and an additional 24 seats outside.
The social events will be the most prominent off-menu feature. Much like other female-friendly spaces around the city, the programme will include a smattering of standalone and ongoing events.
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