Matrimony.com has launched a brand new matchmaking app for Tamil speakers in India, Sri Lanka and across South East Asia.
‘Jodii’, which translates to ‘Pair’, will aim to connect the 75 million native Tamil speakers. They are often viewed as lower class citizens in India and tend to get fewer dating matches as a result.
Murugavel Janakiraman, founder and CEO of Matrimony.com, wants to give all singles equal opportunities to find a long-term relationship.
According to The Hindu Business Line, Janakirman explained: “Our purpose in rolling out Jodii is to help Tamils from all walks of life find a life partner. With the launch of this app, we are able to address the matchmaking needs of all segments of the population.
“We are also empowering women to make decisions that can positively impact their life.”
Female users have the option to hide their photos and only show them to people they like, while all men must have their identity verified in order to fully use the platform.
Jodii is initially free to register for, but there are a number of premium benefits available for members who wish to upgrade. The affordable paid packages cost just 1,500 rupees ($20) for a six month subscription.
This includes features such as direct in-app phone calls or seeing horoscope profiles to get a better understanding of compatibility.
Earlier this summer, Aisle launched its own dating app for Tamil speakers, as part of its wider suite of “vernacular” dating platforms. ‘Anbe’ has no geographical boundaries and is designed to connect people who share the common language.
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