She explained that every day Bumble experiences a large amount of activity, which could be compared to the numbers seen on primetime television. The peak of this usage comes between 5pm and 8pm local time.
Wolfe Herd said to the Wall Street Journal: “Why would we not take that opportunity to take our mission beyond and serve content that really builds upon these empowered connections?
“We are aggressively pursuing a content studio that could be in the format of what you’re seeing on Netflix or what you’re seeing on other platforms.”
Bumble Media has been in the works for a while now. Clare O’Connor was appointed as Editorial Director of Bumble in January, a newly-created position to oversee the production of the online media.
The new platform will serve video and written content that is relevant to Bumble’s morals of female empowerment.
Tinder recently launched Swipe Life, a lifestyle website to cover all aspects of modern dating.
In the same interview, Wolfe Herd mentioned that she was travelling to India in the next week to officially launch the app.
Bumble will have several new safety features to protect the women who use the app in India. These include every account being verified, and women having the opportunity to only display the first initial of their name.
Watch the full interview here.