Facebook Loses Almost Half of Millennial Users

44% of 18-29 year olds have deleted the Facebook app from their phone in the past year.

This number comes from a study conducted by Pew Research Center, which surveyed almost 3,500 Facebook users in the US.

Overall, 26% of participants have removed the app, although they may have reinstalled it at a later date.

In addition, 42% said they’d taken a break from checking their timeline for at least a couple of weeks, and 54% had adjusted their privacy settings.

The survey was distributed around the beginning of June this year, as a response to the Cambridge Analytica scandal. The results show that 74% of American users took some sort of action after finding out that their private data had been accessed without them knowing.

However, this research only focused on the US where Facebook’s growth has stalled, whereas it has continued to increase steadily in the rest of the world.

Furthermore, these results don’t include the Facebook-owned Instagram, WhatsApp or Messenger, which suggests it might not be all bad news for the social media company.

At the end of July, Facebook lost more than $120 billion overnight because of a poor Q2 earnings report.

Read more here.