Hinge is encouraging its users to register to vote ahead of the 2020 US general election by collaborating with a non-profit organisation.
‘Rock The Vote’ aims to increase the political power of young people by running numerous awareness campaigns about relevant and topical political issues.
The partnership will see Hinge donate $1 to ‘Rock The Vote’ for every ‘like’ it receives on a branded Instagram post, up to a total of $50,000. The picture was uploaded earlier today and followers have until 28th June to make their reaction count.
The dating app decided to make a difference after a recent survey found that 83% of users want to date someone who is politically active. However, nearly half of the participants admitted to not voting in at least one election.
A Hinge spokesperson said to Fortune: “Everything we do at Hinge is to help our members get out on a great first date.
“After finding that the majority of our members would like to date someone who is politically active, we couldn’t think of a better partner to inspire political activism than Rock The Vote. Hopefully, this partnership will increase both voter turnout and Hinge dates in the future.”
In August, Hinge added a political preference section to its profiles, allowing singles to describe themselves as liberal, conservative, moderate or other.
An Instagram page was created last year which suggested millennials go to vote in the midterm elections with a partner. ‘Your Voting Date’ received backing from OkCupid, and explained that voting was an opportunity to meet someone new.
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