A JP Morgan analyst has predicted that Tinder has seen the peak of its Gold subscription surge, and that growth in 2018 will be slower for the market leader.
Match Group shares have increased over 150% in value over the past 12 months, with much of the growth attributed to Tinder Gold.
The premium subscription tier allows users to see who has swiped right on their profile, saving them time and allowing them to match more efficiently.
The analyst, Doug Anmuth, says: “Tinder’s highly successful Gold launch in late August/early Sept 2017 accelerated subscriber growth, driving more average net adds in the third and fourth quarters of 2017 than any prior quarter, with Tinder adding one million average net adds in just six months.”
He expects the dating app to add 350,000 users in Q1 2018 and 230,000 in the Q2, a significant decrease from the Q4 2017 figure of 544,000.
Anmuth added that he expects a major Tinder product to be unveiled later in the year, however.
Match Group CEO Mary Ginsberg recently hinted at the introduction of a Bumble-esque feature which allows women to speak first on the site.
Having this option as a mode which could be toggled on or off would allow women on Tinder to exercise more choice than is the case on Bumble, potentially challenging the latter’s claim that it gives women ‘control’.
Anmuth reaffirmed a $42 price target for Match Group, suggesting barely any change in the value of the stock over the course of 2018.
Shares fell approximately 0.5% on Wednesday, closing at $41.91.
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