Today, The Meet Group has provided an update on its livestreaming video rollout and key video operating results.
The Meet Group’s CEO Geoff Cook said: “We see momentum in video building. We have begun the rollout of Tagged livestreaming on our shared video platform, and we expect to launch enhanced video monetization on Tagged next month. Additionally, we are ahead of schedule with our plans to bring live video to Lovoo, and we now expect to begin rolling out the feature in a phased approach starting in May.”
He added: “What’s more, we have been setting new all-time highs related to video engagement and monetization across The Meet Group’s portfolio.”
The platform found that the number of monetising users has continued to increase on Skout and MeetMe. The number of paid ‘gifters’, who buy virtual gifts for livestreamers, has also increased by 36% in March over February.
Total broadcast time across the shared video platform has apparently exceeded four million minutes for the first time this week, and total streaming time has also exceed ten million minutes. Altogether, this adds up to over 26 years of live video engagement in a single day.
Finally, mobile daily active users on MeetMe has also exceeded 25% for the first time last week.
Cook continued: “We expect Lovoo and Tagged to drive continued growth of video engagement and monetization. Additionally, we have a deep pipeline of product features and enhancements that we believe will continue to drive video DAU and video ARPDAU, while also creating richer, more meaningful connections within our community. We recently began rolling out gender filters on MeetMe so that users can connect via live video, and we merged our Skout and MeetMe audiences, giving users of both platforms access to a greater number of potential connections. Skout Live is performing well and is already contributing meaningfully to total video revenue.”
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