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Muzmatch Breaks Personal Records On ‘Dating Sunday’

Muzmatch, a dating and matrimony app for Muslims, has released the data from its record-breaking ‘Dating Sunday’.

As the online dating industry’s busiest 24-hour period each year, ‘Dating Sunday’ represents the time when singles are the most active on dating platforms. This is mainly caused by people using the new year to kick-start their dating lives and trying to find a partner before Valentine’s Day.

Users swiped approximately 5.5 million times on Muzmatch during 5th January. This led to 45,500 matches, over 1 million messages being sent and almost 200 new couples forming.

These figures represent the app’s busiest day since it was first founded in 2014.

CEO Shahzad Younas said in a statement: “Muzmatch is more than just a conventional dating app, it is revolutionising how Muslims meet and marry. 

“With almost 2 billion Muslims in the world, our goal is to unite the hearts and minds of this untapped demographic in their journey of finding a life partner.”

At the end of last year, Muzmatch revealed the plans for its latest redesign which is the second time the app has received a complete makeover. The update will create a cleaner and crisper product, along with introducing a number of new features like in-app video calls.

The rollout was originally expected to happen on 6th January, however, as per a tweet from earlier this week, this appears to have been delayed until 13th January.

Muzmatch secured $7 million Series A funding from prestigious seed accelerator Y Combinator in July, and the majority of that money was put towards completing the rebrand.

Visit the Muzmatch website here.

Dominic Whitlock

Dominic is the Editor for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.

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