Muzmatch, a dating and matrimony app for Muslims, has released the data from its record-breaking ‘Dating Sunday’.
As the online dating industry’s busiest 24-hour period each year, ‘Dating Sunday’ represents the time when singles are the most active on dating platforms. This is mainly caused by people using the new year to kick-start their dating lives and trying to find a partner before Valentine’s Day.
Users swiped approximately 5.5 million times on Muzmatch during 5th January. This led to 45,500 matches, over 1 million messages being sent and almost 200 new couples forming.
These figures represent the app’s busiest day since it was first founded in 2014.
CEO Shahzad Younas said in a statement: “Muzmatch is more than just a conventional dating app, it is revolutionising how Muslims meet and marry.
“With almost 2 billion Muslims in the world, our goal is to unite the hearts and minds of this untapped demographic in their journey of finding a life partner.”
At the end of last year, Muzmatch revealed the plans for its latest redesign which is the second time the app has received a complete makeover. The update will create a cleaner and crisper product, along with introducing a number of new features like in-app video calls.
The rollout was originally expected to happen on 6th January, however, as per a tweet from earlier this week, this appears to have been delayed until 13th January.
Muzmatch secured $7 million Series A funding from prestigious seed accelerator Y Combinator in July, and the majority of that money was put towards completing the rebrand.
Visit the Muzmatch website here.