Paktor has created two new marketing campaigns to try and drive user acquisition in Malaysia and Singapore towards the end of 2018.
A banner inspired by the ‘Kiki Challenge’ has been made to promote the Boost feature, which allows a user’s profile to be viewed more often by potential matches.
The ‘Kiki Challenge’ was a viral video trend where people would dance alongside a slow-moving car to ‘In My Feelings’, a popular song by the rapper Drake.
The new campaign encourages users to boost their profiles to try and find a ‘Kiki’ of their own.
The tips given include how to take the perfect profile picture, how to make meaningful matches and how to send a personalised message that’s more likely to get a response.
The audience is also advised to delete all inappropriate content from their social media pages before swapping Facebook or Instagram profiles with matches. Watch the full video below.
Paktor’s real-world matchmaking service GaiGai is continuing to experience growth, especially among younger users.
In August 2018, the service saw a 118% increase in members aged 21 and 22. A statement from GaiGai points out that these figures go against “the common misconception that matchmaking is only for those ‘left on the shelf’ or desperate singles.”
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