Tinder Reveal Engagement Stats Of EU Referendum Quiz

Tinder, EU Debate

Online dating giant Tinder recently teamed up with non-profit campaign group Bite The Ballot to try and encourage more young people to vote in this week’s EU referendum.

Bite The Ballot believe that young people should use their influence when it comes to political issues, so worked with Tinder to try and get 18-34s engaged with the EU debate.

A few weeks ago, Tinder created a specific Brexit profile that let users take a quiz on the app, testing their knowledge and providing information to help educate singles on the biggest issues around the EU referendum.

Tinder, EU DebateIf users swipe right, they are given a series of statements which they have to say are either true or false.

And ahead of tomorrow’s referendum, Tinder has released the impressive engagement figures for the in-app quiz.

Tinder revealed that over 20% of users swiped right on the Brexit profile to take part in the quiz.

Of these users, 51% were female and 49% were male.

This is not the first time that Tinder has gone political – earlier this year the app introduced Swipe The Vote, a feature on Tinder US to help voters learn more about the presidential candidates.

This feature gave daters the chance to tap on profiles of political candidates and swipe left or right depending on whether they agreed with the candidates’ policies or not, and at the end, users were told which candidate they aligned with the most.

The referendum on whether the UK will stay in the European Union will take place tomorrow, the 23rd June.

Emma Woodley

Emma is a reporter at Global Dating Insights. Originally from Surrey, she has studied Communication and Media at Bournemouth University and The University of Central Florida. She enjoys socialising with friends, exploring new places and can often be found with her nose in a book.

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