Toffee Announces Android Launch and Global Rollout

Toffee has announced the rollout of its private school dating app to Android following a successful few months on iOS. Since June, the platform has built a user base of over 10,000 monthly active users.

The Play Store launch is planned for September, with rollout to Australia following shortly afterwards in November this year.

Toffee says: “the app is not short of investment or acquisition offers, revenue has skyrocketed, it’s trended on the App Store and has one of the highest percentages of female users on a dating app, at 56%.”

Co-Founder and CEO, Lydia Davis, added: “There have been some exciting developments in the Toffee camp, not only are we launching on Android, we’re also flying out to Australia in November to launch the app there. Let’s just say we won’t be landing quietly!

“My entire career, from Table8, to matchmaking, to Toffee, has always been about connecting likeminded people. Life is so busy and stressful nowadays, dating has become exponentially more difficult.

“Helping to break down these barriers, helping people to find long-term love – those are my goals in life. I can’t wait to start ‘matchmaking’ on an international level.”

Speaking to GDI in a recent interview, Davis outlined how the media whirlwind around private school dating impacted the business.

She described how she was taken aback by the international attention her brand received, but noted that “much of the negative press turned out to be good press!”.

In addition to the Android launch and new geographies, Toffee aims “to get a little more active with [its] members; introduce some more brand partnerships, run some fun competitions, host events and create a fun, friendly brand that people want to talk about.”

Visit the Toffee website here.

Scott Harvey

Scott is the Editor of Global Dating Insights. Raised in Dorset, he holds a BA from The University of Nottingham and an MSc from Lund University School of Economics and Management. Previously he has written about politics, economics and technology for various online publications.

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