LOKO: A New Video Dating App Launched by Norm MacDonald

Canadian comedian Norm MacDonald has co-created a new video dating app.

LOKO puts emphasis on getting matches face-to-face as soon as possible, so people waste less time on meaningless first dates.

Vivek Jain, co-creator of LOKO, told Urban Daddy: “I think the existing dating apps have a place for many singles, but there is a void when looking at the 30+ age demographic who are looking for committed relationships based on a real, meaningful connections.

“This demographic doesn’t have time to waste on first dates that aren’t enjoyable or text exchanges that go on for weeks—that may or may not result in a face-to-face date.”

Users create a video-only profile. This consists of an eight second “Hello” introduction video, and an optional “About Me” video, which can be as long as 30 seconds. Each profile is approved by an administrator to ensure that they adhere to guidelines.

The rest of the app is swipe-based to create matches. Following a match, users have 24 hours to organise an “Elimidate”, which is a 15 minute video call. This is designed to help singles decide quickly whether or not the match is worth pursuing.

After this, the couple will not be able to communicate via the app ever again, but instead, should exchange contact information to organise a first date.

Jain describes the app to Urban Daddy as “a perfect mix of bringing technology together with old fashioned dating charm—where human interaction and personality are the root of making real connections.”

The app has been launched in the US and Canada, and is available on the App Store and the Google Play Store.

Video-streaming is one of the latest trends in online dating. Read GDI’s August Editorial on the future of video dating: Will Tomorrow’s Singles Swipe or Stream?

Read more here.