Startup dating app Hily is planning to begin its entry in the Latin American region over the coming weekend.
The first launches will take place in Mexico and Argentina on Saturday, 14th September, before it rolls out to the rest of the Latin American countries, including Brazil, Colombia and Venezuela, in two weeks time.
The app has been specifically localised into the Portuguese and Spanish languages ahead of the expansion.
Founder Alex Pasykov said in a statement: “We are aware of the challenges that we may face launching Hily in Latin America. However, we analyzed the market, and we do believe that our app can impress the users there.
“Our goal is to deliver an easy-to-use and effective matchmaking app, to help South American users find the right person as fast as possible.”
After first being developed in Las Vegas in 2017, Hily has been dedicated to growing into international markets over the past few months. More mainland Europe launches are expected before the end of the year, after successful introductions in France, Germany, Austria and Switzerland over the summer.
So far, this year has been a positive one for Hily, as it welcomed its six-millionth user. This was followed by a Sensor Tower report ranking it as the seventh highest grossing dating app in the US last month.
Pasykov is also the creator of GBTQ+ dating platform Taimi, which recently had its own Brazilian launch to celebrate Sao Paulo Pride.
Visit the Hily website here.