IAC Will Monetise Tinder ‘Like Our Other Sites’, Estimate It Could Make $75m In First Year
IAC will monetise Tinder by the end of 2014, estimating that the app could generate $75m in its first year.
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Marketing
OkCupid Reveals They Experiment On Users
cupid OkCupid regularly conduct experiments on their users, including one where they purposefully gave users bad matches, according to co-founder
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Minimalist Messaging App Yo Worth Millions?
Yo is a new app with one simple feature – sending push notifications that say “Yo”. Since its launch in
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WATCH: JDate’s New Get Chosen TV Ads
Spark Networks have released a new set of TV ads for JDate, after their marketing strategy was criticised by activist
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Participants Wanted For Channel 4 Documentary ‘The Love Project’
CPL Productions are looking for participants for a documentary series called The Love Project, that will air on Channel 4. Here
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Hinge Reveal Most Attractive Employees In Tech
Amazon has the most attractive employees in tech, according to dating app Hinge. Hinge said their users were 14.2% more
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SNAP Interactive Diversify Acquisition Channels
SNAP Interactive’s subscriber increase has been driven by a diversification of their marketing and advertising channels. The dating site developer and
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Twitter Launch Mobile App Install Ads Globally
Twitter have launched a mobile ad feature that allows users to directly install apps from their Twitter feed. Mobile App
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Tinder Sees 50% Brazil Increase Over World Cup
de There has been a 50% increase of Tinder use in Brazil during the World Cup. Brazil is Tinder’s third largest user base,
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Snapchat Release Events Timeline Our Story
Snapchat have launched a new feature that lets users add their own photos and videos to a live event story. Your
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Facebook Will Target Ads Using Third Party Data
Facebook have changed their advertising rules to incorporate browsing data from third party websites and other apps. The move, which
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Mobile Search Apps Taking Chunk of Google Ad Share
People are increasing the ways they search on mobile, causing Google’s mobile ad share to suffer, according to a report
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Tinder Behind Giant Matchsticks Across LA
A host of 8ft matchsticks that appeared across LA over the past few weeks, has been revealed as a Tinder marketing
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Fake Tinder Nurse Is Encouraging Prostate Exams
Two advertising interns have been using Tinder to warn men about the dangers of prostate cancer. Posing as attractive 28-year-old
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Sway Spamming Friends To Drive Downloads
Dating app Sway has apparently been using spamming tactics to lure people into signing up. Sway is one of three
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Plastic Crocodile Wrapped in Pants Amongst Most Bizarre First Date Gifts
A plastic crocodile wrapped in men’s pants was amongst the most bizarre gifts bought to impress Smooch users on a
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JDate Announce Get Chosen Slogan Winners
JDate have announced the winners of their social media-crowdsourced slogan contest. Last month, the Spark Networks site launched a competition
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RSVP Take Swipe at Tinder With Ad Campaign
Australian dating site RSVP have taken a swipe at Tinder with their new advertising campaign. The site, which was recently
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Facebook Launch Their Mobile Ad Network, Add Privacy Features To Social Logins
Facebook have officially launched their mobile ad network, Audience Network, which will let advertisers extend their campaigns into third-party apps.
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Facebook About To Launch Mobile Ad Network
Facebook are about to launch their mobile ad network, which will be called Facebook Audience Network, according to a report
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Google Expand Targeted Mobile App-Install Ads
Google today announced an update to their AdWords platform, which will allow targeted app-install ads in mobile search results, and
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Facebook’s Nearby Friends Will Use Location-Based Ads Say TechCrunch, Will Dating Apps Follow?
This morning we wrote about Facebook’s new mobile feature Nearby Friends, which lets users broadcast their location to friends, so
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Marketer Games Tinder, Gets Over 800 Matches
A digital marketer found a novel way to game Tinder, which led to him getting over 800 matches. Blake Jamieson
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Match.com and MLB Team Up For Baseball Season
Match.com has teamed up with Major League Baseball to launch a dating service for baseball fans. Match are creating 29 team
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Cancer Charity Raising With Dating Donations
My Mate Your Date is a new social media fundraising campaign to raise money for Macmillan Cancer Support. Rather than
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Interracial Site Swirlr Runs Reality TV Show
A new online dating show is looking to match people together from different races. Swirlr is a YouTube-based series, and
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Criticism For ‘Slut-Shaming’ Tinder AIDS Ad
Tinder has drawn criticism for a “slut-shaming” AIDS advert that recently appeared on the hookup app. As male Tinder users
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Tinder Partners With Amnesty International
Tinder has partnered with Amnesty International to help promote gender equality for International Women’s Day on Saturday. Australian users of
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Startup Raising To Fly Women from NY to SF
The group dating startup The Dating Ring is raising money to match men and women across the US. They are
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Spreadsheets App Measures Sexual Performance
Spreadsheets is an app that tracks and measures your sexual performance. The app uses the accelerometer and microphone in a
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