Fiat Advertise On Happn With Prize-Giving Profiles
Users of French app happn have been crossing paths with Miss and Mr Fiat 500, who are promising their matches a romantic week away. The
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Marketing
Apple List Best Valentine’s Day Apps
Ahead of Valentine’s Day this Saturday, Apple have released their list of the best dating apps for finding love. The US iTunes
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Tinder Deletes Unauthorised Profile Adverts By Gap
Tinder have deleted a series of profiles created by Gap to advertise their Spring collection. The retailer recently launched their
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Match Release Fifth ‘Singles in America’ Study
Match.com have just released their 5th annual Singles in America study – a look into the dating habits of US
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Scruff Advertise Outside Super Bowl With Huge Billboards
Gay dating app Scruff advertised with two huge billboards outside the Super Bowl stadium last night. Scruff spent $3,500
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Starbucks and Match.com Launch ‘Meet at Starbucks’ Feature
Match.com have released their first branded product feature, teaming up with Starbucks. In collaboration with the coffee company, they have created “Meet At Starbucks”, a feature
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Betfair Create Tinder Profiles For British Political Leaders In Their 20s
In the run up to the UK general election, Betfair have gauged the popularity of political candidates amongst the younger
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Gillette Used Tinder Data For Study On Attractiveness of Beards
Tinder were paid by Gillette to perform a study to find out whether women prefer clean shaven or bearded men.
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5 Tips For Improving Your Social Media Presence, by WeLoveDates’ Liz Spornick
Social media is the single best way to engage with your current audience and reach even more readers, customers and
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Grindr Mobilise 250,000 Users With In-App Messaging On LGBT Issues
Grindr have once again mobilised their user base to engage in important LGBT issues and worldwide campaigns. Launched in 2009,
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NBA Team Atlanta Hawks Held Tinder Event Last Night
On Tuesday we wrote that NBA team the Atlanta Hawks were teaming up with Tinder for a special themed night.
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CNBC Advertising On Grindr Following Worst Ratings In 27 Years
CNBC are apparently advertising their mobile app on Grindr, following a poor 2014 for the network. The television network slipped
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Check out WeLoveDates’ Interactive Guide To Online Dating
UK dating site WeLoveDates have just released a downloadable guide for singles looking for love online. The handy interactive
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Match.com Launching ‘Love Your Imperfections’ Campaign With Un-Branded Tube Adverts
Match.com are prepping a clever new advertising campaign, encouraging Brits to #LoveYourImperfections. The initial campaign will run for two weeks
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Google News Closing Down In Spain
Google News is shutting its service down in Spain, following a new copyright law. The new legislation, which comes
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Twitter Ads Using App Data, Tracking Which Apps You Have Installed
Twitter will start using data from mobile apps users have installed on their phones, to better target ad campaigns. Their
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The impact of social media on Christmas marketing campaigns
Christmas time is a hugely busy period for lots of businesses, especially those in the business of retail. The holiday
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Twitter Test In-App Analytics Tool
Twitter is testing a new tool that lets you easily see analytics for your tweets. The feature, called “View Analytics Details”,
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How Psychometric Profiling Can Help You Create More Efficient Marketing Campaigns
Understanding Customer Motivation Organisations have never had so much customer information; yet in many cases they have never had less
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LGBT Hookup Apps Join NY Campaign Against Sexual Violence
LGBT hookup apps have joined a New York ad campaign to help people stay safe from sexual violence. Created by the
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Argos Use Tinder Swipe For Christmas Gift Finder
Argos have borrowed Tinder’s swiping mechanism to create an online Christmas Gift Finder. The web app lets you set
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Loveflutter Take Paper Bag Social Experiment To New York
Loveflutter are taking their “paper bag” dating events to New York. The London-based startup first held the event in London
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Match Make 3D Mannequins Of Two Members For London Shop Window
Match.com have printed out 3D models of two male bachelors and put them in a London shop window to help
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Tinder Used To Highlight Dangers of Sex Trafficking
Tinder has been used to raise awareness amongst men about sex trafficking in Ireland. On behalf of the Immigration Council
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Zoosk Say ‘First Comes Like’ In New Ad
Zoosk have released a new advert that shows online dating as simply the first stage in a love story. The
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Facebook Still Drives The Most Traffic, Is Being Chased By Pinterest
Facebook still drives the most traffic to other sites, but is being caught up by Pinterest. Despite making a marginal decrease
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Become A Walking Tinder Profile This Halloween
Tinder have come to the rescue of those looking for a last minute Halloween costume. They have made a pack
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MailChimp Release App For Quick Visual Campaigns
MailChimp have released a new app that lets you send quick photo-based emails from your phone. Called MailChimp Snap, it
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60% of App Users Opt-Out of Push Notifications
New data from mobile engagement company Kahuna says that 60% of app users opt-out of push notifications. In a guest
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Shaadi’s #FastForHer Social Campaign Takes Cues From Ice Bucket Challenge
Shaadi recently launched a social media marketing campaign, where married men pledged to fast for their wives to show their
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